For those of you who follow me on Facebook, you may already know that in addition to offering one on one Mentor Sessions I will also be teaching two classes this summer at The Define School! These classes will take place online (so anybody with a computer can take them) and they are PACKED with information. I have been pouring a ludicrous amount of energy and thought into the lessons for my classes and can’t wait to share them with fellow photographers who want to push their work and business forward! Over the past few years I have had countless photographers ask me if I offer longer workshops and these classes are my answer. Learn more about each class by clicking it’s image below. Classes start on June 3rd and registration opens at 12pm EST on May 20th…See you there!
OVERVIEW
This class is perfect for people looking to get their foot in the door in the lifestyle or editorial market. During these six weeks we will learn how to turn the smallest bit of inspiration into our strongest set of images yet by making decisions that solidify the emotions that you want to bring out.
WEEK 1
Get Inspired! This is where it all starts. Finding, creating and keeping track of inspiration is absolutely critical and now is the time to learn how to do it. Be ready to get out your journal and open your eyes.
WEEK 2
Creating the Mood. Once we have our first spark of inspiration, we will begin to build the fire. Learn how different decisions in the planning process will affect the final mood of your images. Think mood boards, color choices and how to control what our audience feels.
WEEK 3
Find your Location. Location scouting is a key step in the process and if it isn’t done right, it will run your mood into the ground. This week you will learn where to look, what to look for and how to take advantage of different tools that can help you along.
WEEK 4
Posing, Composition, and Equipment Choice. Here we will learn how to pose our model to convey our mood, why certain compositions make us feel certain ways and which equipment is best for the emotions we want to bring through.
WEEK 5
Solidify the Mood. Post processing and retouching plays a pivotal role in the emotion you want to convey. We will discuss different techniques and learn how to emphasize our audience’s feelings through the choices we make while editing.
WEEK 6
Moving Forward. During the last week you will turn in your 10 best images for critiques and advice as well as learning what it takes to get you foot in the door in the editorial world. Here we will discuss topics including branding, social media, getting published.
OVERVIEW
During this three week class we will not only define our personal styles in order to solidify our niche market and bring in the clients that are right for our business, but we will learn about the importance of venturing outside of that style in order to become more sophisticated artist.
WEEK 1
Defining Your Style. What type of images fill your portfolio and why? Aside from narrowing and solidifying your style we will discuss the importance and benefits of having a well defined niche in your marketplace and the industry, at large.
WEEK 2
The Importance of Experimentation. Even though a distinct style is important to have, there is value in stepping outside of it. The point of this week will be to take a leap into something we aren’t comfortable with in order to become a stronger artist.
WEEK 3
Final Portfolio Review. Together we will look over your portfolio to discover your strengths and areas there are room to improve in order to showcase the strongest portfolio possible.
+ - 4 comments
Cameron - Hi Ben,
I see a lot of photographers, well advanced in the industry, who talk about their own experience of charging rock bottom at the start of their careers and then building up to the comfortable profit where they now reside. They talk about this as a bad experience as they were doing a tonne of work for almost no gain.
However, I see it as a HUGE learning experience for them in terms of building their skills throughout this time. Even though they weren’t seeing a whole lot of reward, they wouldn’t be where they are now without all of that experience. They only got that experience through charging rock bottom.
Do you have any thoughts or personal experience on a comfortable line when starting out; charge what you’re worth or gain valuable experience?
Thanks heaps,
Cam
Keaton Webb - Where do you find your inspiration for sessions? Whether in other photographer’s work, favorite music artists, anything.
What first got you interested in photography and the work you’re doing now?
Alyssa - I’m wondering what school of thought you follow on package vs. a-la-carte pricing?
Merari - Hi Ben!
I’ve been brainstorming lately about finding a “voice” for my work. How did you begin finding out what that was for you? Is it a business philosophy? The post-processing? The kind of mood of the images (fun, bright vs. dark, moody?)? How did you start narrowing it down?